Heist: The Company Using Technology to Create the Perfect Shapewear Pieces

Not all shapewear is created equal, I know because I’ve tried the super pricey and the super-affordable, the ones that claim to ‘work magic’ when all they really do is make you work to stay comfortable. I recently came upon the Shapewear company, Heist, and was instantly intrigued. Created in 2015 with $10M investment to build Lab12, Heist’s innovation technology laboratory, I wondered if all this would equal the perfect pieces of Shapewear? I’m naturally hesitant when it comes to lingerie, Shapewear and anything I’ll wear regularly you see, and I was skeptical that Heist’s mission “to liberate women from disappointing underwear” would actually work. Spoiler alert: I was wrong.

Gone are the days of ill-fitting Shapewear that are as uncomfortable as they are unattractive. With Heist’s new Highlight Short, you literally feel like you’re highlighting your curves while the shorts work to keep you comfy and cool with a sleek & lightweight design that’s also at the perfect price: $90. “We worked with over 50 women across sizes, shapes and ages to conduct fit, test and trial sessions with this revolutionary product – and their feedback was crucial to the development process. The Highlight Short has been designed with a lightweight, second-skin fabric (less than half the weight of competitors’) which lets you get in and out struggle-free. Knowing the challenges women face with existing shapewear, we accounted for ease at every step of the wearer experience.”

You can get The Highlight Short in 2 different colors (the brown color sold out in the first 6 hours of release!)-in black and beige, and with features that *lift* as much as they firm in US sizes 2-18, Heist’s Highlight Short is bound to become your best investment yet! Shop the Highlight Short and more of their statement-making pieces here!

“By innovating against ignorance and creating against constriction, underwear can be an instrument for progress.”

River Callaway
River Callaway

Senior Fashion + Beauty Editor & Photographer

River Callaway is the Senior Fashion + Beauty Editor & Photographer for The LA Fashion Magazine covering all things fashion, beauty, celebrity, events, travel and entertainment.

LAFM_Logo

A local authority with global reach offering an honest voice that resonates with consumers as the source for the most current beauty, lifestyle, fashion and marketing trends. THELAFASHION.COM

SEE MORE STORIES

© 2021 LAFM. All rights reserved. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) Privacy and Cookie Statement (updated as of 1/1/21) and your California Privacy Rights. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of LAFM. Ad Choices.