The BET Awards is arguably one of the best nights of fashion during all of…
ABOUT THE LA FASHION (LAFM)
THE LA FASHION (LAFM) is a multi faceted platform that offers local authority with global reach offering an honest voice that resonates with consumers as the source for the most current beauty, lifestyle, fashion and marketing trends. Since the purchase of the company by Nina Vargas, the company introduced culture changes that have made headlines.
“At LAFM we believe in the strength of marketing in the ability to foster deep, meaningful relationships between brands and their target demographics. Through all our initiatives, our goal is to pair insightful strategy and brand content with smart data to engage brands with people of interest at every stage of their introduction and/or purchasing. This in-turn helps strengthen a brand’s presentation to draw further interest into the brand. However, we present this in a less intimidating form. We wanted to stray clear of being the ‘know it all’ firm, and in turn educate our partners to understand the reason behind our strategies.
Aside from the magazine placements or the brand growth in the social platform, we love to just offer full transparency through data and intelligence. It’s the constant measurement and reporting that allows for smart decisions on what works with content, marketing, ad spend decisions, as well as customer satisfaction. With this data, we teach our partners to obtain solutions for all points of connection between their brand, and the customer. We believe in building real brand connections and lasting impressions; it takes us back to truly being ‘family’ if you will.” – Nina Vargas
LAFM released its first Printed publication on March 15th 2012 as an exclusive, limited quantity publication. Now, it has evolved into a globally recognized multi-media platform that has a track record in success with social media management, content generation, public relations, events and more. Through its tenure, The LA Fashion has transformed itself into a one stop shop for all marketing and branding needs, while remaining conscious of budgeting to level the playing field.