For Brick Betty’s founder Amy Neighbors, remaining fashionable while being active is central to living a confidence-building lifestyle that supports personal achievement. Brick Betty, a high-performance apparel brand reflects the personal style and confidence of the wearer.
Neighbors best describes the brand (which she launched in 2015) as:
“a reflection of the wearer; hard-working, confident, passionate, fearless.”
Launching a brand that seeks to deliver high-performance style while giving women the opportunity to achieve their fitness and lifestyle goals is the culmination of Neighbor’s successful career in the fitness industry.
“I knew the market needed a product that was built to perform”
she describes the demand for high performance wear in a shifting industry.
Inspired by taking risks and facing challenges, Neighbors plans to continue her brand’s growth with the direct consumer online-retail model and staying “ahead of the curve” by offering Brick Betty buyers a new, stylish, savvy, and confidence-boosting product to wear during workouts and off-duty excursions every 120 days.
Remaining a go-to brand that is a leader on the market is a goal Neighbors hopes to continue for her brand in the future.
“I think we are made for so much more than we even know,”
remarks Neighbors whose high aspirations for her brand include designs that have been given the utmost attention to detail.
From the moisture management technology of the fabrics used in each Brick Betty garment, to their softness and washability, buyers can wear designs that deliver sophisticated style with bursts of color featuring strong elements of design.
Neighbors believes Brick Betty buyers are style and fitness leaders who “want to stand out while using the best product on the market” while promoting a brand that encourages confidence is something that she truly believes.
“I keep my focus on creating a brand and a business whose mission is to build women up and be a reflection of the wearer.”
Maintaining the wellness of the wearer and building her self-esteem is at the heart of the brand’s mission.
When not working on launching a new design, Neighbors is focused on partnering with charities and causes who have that same mission as her brand.
“I am grateful to be able to work with a team of people who have a purpose and cause that is greater than themselves.”
A lifelong passion for wellness paired with a dedication to women’s causes is a well-crafted formula for Brick Betty’s success as a high performance wear brand. To discover the Brick Betty brand and pre-order from the latest collection CLICK HERE