Novex, Brazil-based hair care line, recently launched their “Embrace Your Natural Beauty” campaign. At this summertime photo shoot, models from across the United States came together on set to promote the importance of diversity and self-empowerment in the hair care industry. During the innovative campaign photo shoot, the Novex beauty team and multifaceted models discussed what natural beauty means to them. While on camera, models remarked that they believed that beauty is innate-it comes from within. The hair care line’s natural beauty photo shoot allowed models to try new Novex products that matched their unique hair care needs while providing an opportunity to share their experience.
The Novex company’s initiative to inspire, unite and empower women reflects an attitude that is encouraging. Brand Ambassador, Lauren Wood sincerely believes Novex has the ability to make a difference in the lives of women for the better. By sharing personal beliefs about beauty and hair care, Novex’s “Embrace Your Natural Beauty” campaign provides a platform for beauty diversity and supportive inclusion for women with different hair care needs. 
Novex, whose extensive line of replenishing shampoos, softening conditioners and moisturizing oils provide nourishing ingredients in their products for all hair types. The Novex line, manufactured in Rio de Janeiro, Brazil features natural ingredients that include bamboo, olive and coconut oils in their products. Maintaining hair health, protecting hair against the elements, and providing a lustrous finish to your tresses are just a few Novex line results.
New products include Novex Pra Bambar Conditioner and Shampoo which moisturize hair for a healthy sheen with Vitamin A while promoting growth with D Panthenol. Novex’s professional products feature Argan oil which minimizes hair damage when styled by blow dryer, flat iron, and coloration. Pair a Novex product with the valuable and rewarding suggestions from their blog. You can discover how to combat a bad hair day in addition to learning about how to maximize the benefits of Novex daily hair care.
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