(LOS ANGELES, CA) March 2021 – For the launch of his new lifestyle brand, Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego. Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges Bruno’s enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.
“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor.” – Bruno Mars
Freedom, spontaneity, and creativity. Bruno Mars joins forces with Lacoste to create his very first lifestyle brand. A collaboration that began in Los Angeles, where he and Louise Trotter, Lacoste’s Creative Director, first met. Giving free rein to his imagination, the American artist pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.
“When I’m on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal.” – Bruno Mars
The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Mars & Lacoste’s crocodile. A universe with an emblematic flourish and flair, translated into a range of ready-to-wear clothing, footwear and accessories. Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses. Campaign images found here.
“Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved.“ – Louise Trotter, Lacoste Creative Director.
“EVERYDAY SPORTS LUXURY”
Sportswear, both casual and dressy. With Lacoste x Ricky Regal, his collection delivers a seductive palette of strong colors: mustard yellow, petrol blue, eggplant purple, coral red and tie dye. A vibrant state of mind boosted by Lacoste’s sportswear expertise. Velvet, silk and cotton fabrics with impeccable finishes create a fluid vibe, with pieces to wear on their own or as a complete look.
“With Lacoste x Ricky Regal, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive style.” – Louise Trotter
The first Lacoste x Ricky Regal collection launched on 5 March 2021 through a global network of 18 exclusive retailers; notably THE WEBSTER Los Angeles, and will be available from 8 March 2021 at selected Lacoste boutiques and at lacoste.com.
Media Contact: Michael Schwartz Michael.Schwartz@purplepr.com
About The Webster:
Laure Heriard Dubreuil opened The Webster’s flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser. Heriard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women’s and men’s multibrand luxury retailer designed with vibrant intimacy to resemble a residential space.
A decade after the Miami flagship opened, The Webster has expanded to four additional locations in Bal Harbour, Houston, Costa Mesa and New York City, as well as an outlet at Sawgrass Mills. Each store has its own distinctive energy, unified by Heriard Dubreuil’s uncompromising vision of good energy, good fashion, good fun and the sunny spirit of Miami. The Webster’s logo is a pink flamingo. The retailer has become a destination for exclusive collaborations with brands such as Paco Rabanne, Off-White and Fenty, as well as permanent partnerships with David Mallett and Joanna Czech, who operate studios out of The Webster’s SoHo location. The Webster’s world is ever growing and changing.