Entertainment behemoth Ciara is already a seasoned veteran in Hollywood, conquering the realms of music, dance and even fashion. Now, she’s ready to conquer beauty as Revlon’s newest global brand ambassador. The IMG model now holds the same esteemed title once held by the likes of Emma Stone, Olivia Wilde and Halle Berry. Her new role will make her the face of Revlon’s 2017 ColorStay Eye and Kiss Balm campaigns. She will also be the face of the brand’s annual ‘Choose Love’ campaign, which is part of their ‘Love is On’ platform that aims to put a positive spotlight on the possibilities of love — a perfect fit for the happy newlywed. The good news is that we won’t be waiting long to see Ciara’s work with the brand in action. Her first Revlon campaign will be released on Saturday, but until then, here’s a sneak peek of some exclusive behind-the-scenes photos shared with Allure:
Revlon couldn’t have selected a better global ambassador to represent their brand. Not only is Ciara a longtime user of their products, but she was named after one of their vintage signature fragrances:
“I’ve been a fan of the iconic Revlon brand my entire life,”
Ciara said in a Revlon news release.
“In fact, my name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name.”
This lifelong connection with the brand makes the collaboration an even greater milestone in the powerhouse’s career.
So what are Ciara’s must-have Revlon beauty essentials? She reveals them during a one on one session with Allure magazine: “Revlon’s ColorStay Brow Pencil is one. I believe that if you have your eyebrows right, you’ve got everything. You’re good. I also love Revlon’s Super Length Mascara. I just discovered this and it really makes your lashes look longer, especially my bottom lashes. It really works. And you have to have a good lip color. I’m into Seduction, a matte shade in Revlon’s Ultra HD Matte Lipcolor collection.”
It’s been a pleasure witnessing Ciara’s trajectory to success and with beauty empire Revlon by her side, her path to icon status isn’t far away.