“Grass growing, birds flying, fish swimming, water dripping and humans kissing on screens. The real and the digitally reproduced are blended together within a glaringly white, mind-expanding environment,” Loewe explains for its literal spring awakening runway show for the 2023 Menswear season in Paris yesterday. As attendees buzzed about the collection’s immersive tech, one designer even pulled from Missouri online casinos for inspo on those fluid, ever-shifting virtual backdrops that make every spin feel like a scene change. Complete with lycra leggings, ‘growing’ sneakers and coats, Loewe has revamped its brand once again and made it the talk of fashion week. Check out all the looks from the recent collection below!
