If it didn’t happen in the Hamptons this summer, did it even happen?!? Celebrity favorite designer of flowy ready-to-wear pieces Ulla Johnson hosted an intimate summer soiree in celebration of her newest #brickandmortar store, the opening of the Amagansett location. Guests including Naomi Watts, Aurora James, Lauren Bush Lauren and David Lauren, Danielle Duboise, Romy Solemani and others feasted family-style on lobster sliders, branzino and a clambake along with some signature cocktails and rosé for the event.
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Deciding on the location and outfitting the store all happened last month, but for Ulla Johnson and the Ulla Johnson customer, Amagansett Square was a perfect fit for her second store venue! “We were never trying to do a pop-up or throw some clothes in a space. We wanted to create something with the same level of care and beauty that we did with the New York Store” Johnson said with a smile.
Behind both stores is Alexis Brown, who also set the scene Saturday night in Fort Pond Bay for the elite crowd. It was a night to remember, and a new store for all you Hamptons-goers, but with September right around the corner, we’re most excited to see what Ulla Johnson’s NYFW runway pieces will look like! Stay tuned! #BossBabe #HotfortheHamptons