In the bustling, unforgiving streets of New York City, Adriana carved out a niche for herself as a formidable runway production and PR agency queen. In one short year, her company quickly became the go-to agency for emerging brands, offering them the visibility and credibility through PR, events and marketing, to thrive in the competitive fashion world. After three years of dedication, success, and countless high-pressure moments, and being a 37 year old woman, Adriana felt a profound shift within her—a calling to slow down and start a family.
The transition from the frenetic pace of NYC’s fashion scene to a more family-oriented life was catalyzed by her partner’s job offer in Miami. This move provided Adriana the perfect opportunity to pivot, leveraging her social media platforms to document and share insights into her evolving life.
Amidst this transition, Adriana took on a role at a leading breast pump company, where she found herself surrounded by customers she aspired to join: mothers. Her immersion in this role soon became deeply personal when she discovered she was expecting her first child. This period reshaped her priorities, igniting a passion for providing evidence-based support and modern solutions to fellow moms. Through meticulous research and heartfelt content, Adriana connected with tens of thousands of followers on her social media platforms, establishing herself as a trusted mom influencer and collaborating with esteemed brands.
However, Adriana’s journey was not without its hurdles. Just as she was grappling with the thought of returning to work after 12 weeks of maternity leave, she faced a shocking and disheartening reality. On her last day of maternity leave, the company—one that prided itself on being “by moms and for moms”—fired her. This experience was a stark reminder of the volatility of corporate environments and the glaring lack of support for working mothers.
Undeterred, Adriana continued her professional journey, taking on a role as a marketing director in the beauty sector. Yet, once again, during negotiations surrounding her reentry after having her second child, she faced another sudden dismissal. These repeated setbacks highlighted systemic issues within corporate culture, fueling Adriana’s advocacy for women’s rights on her social media platforms.
Yet, through it all, resilience emerged as her greatest ally. Embracing the role she cherished most—being a present mother to her children—she found renewed strength and purpose. Her advocacy work resonated with many, offering a voice of support and encouragement to other women facing similar struggles.
Now, having recently relocated to Charlotte with her family, Adriana finds herself reflecting on the twists and turns that have defined her professional journey. Despite setbacks, she remains steadfast in her pursuit of meaningful work and impactful storytelling. Her experiences, from entrepreneurship in the fashion and PR realm to navigating the complexities of modern marketing and motherhood, offer valuable lessons in resilience, reinvention, and the power of embracing change.
In a triumphant return to her roots, Adriana has reopened her pioneering agency, AMCONYC, with a broadened scope and enhanced services. The reopening of AMCONYC signifies a new chapter of innovation, mentorship, and community support. With Adriana’s leadership, the agency is set to continue its legacy of excellence while embracing a comprehensive, highly-tailored approach to marketing that includes PR, social media growth and management, and 360 marketing services. Adriana has extensive experience working with clients in CPG, fitness, wellness, education, restaurants, and more.
“Balancing personal and professional life has been a journey of immense growth and reflection,” Adriana shares. “I am eager to bring AMCONYC back to the forefront with services that cater to a broader range of clients, from fashion to various other industries, providing holistic marketing solutions.”
“At AMCONYC, we are not just about discovering new talent,” Adriana emphasizes. “We are about empowering businesses of all sizes and industries to succeed in every facet of their marketing strategies while celebrating the multifaceted lives of entrepreneurs and professionals.”
Adriana’s story is a testament to the strength and determination required to navigate life’s unpredictable paths and the transformative power of resilience. Her journey underscores the importance of supporting one another, advocating for women’s rights, and finding strength in the face of adversity. With the rebirth of AMCONYC, Adriana’s legacy of empowerment, innovation, and resilience continues, offering hope and inspiration to entrepreneurs and professionals everywhere.
