Puma and Shiekh Shoes Celebrate the Launch of the Puma Black History Month Collection

The iconic sports brand, Puma, has recently launched a collection in celebration of Black History Month while honoring the iconic 1968 Olympian, Dr. Tommie Smith.  To celebrate this collection’s release, PUMA partnered with Shiekh Shoes to host a private dinner and launch event at the esteemed Mastro’s Beverly Hills Steakhouse.

The evening started with a special spoken word performance by Michael “Halla” Williams followed by a hand selected three course meal.  Specialty cocktails were created by the liquor sponsor, D’USSE Cognac.  This special occasion closed with Dr. Tommie Smith being honored and gifted an amazing painting by Al-Baseer Holly of his famous image of him on the 1st place pedestal from the 1968 Olympic Games.

The history behind this iconic moment comes from the 1968 Olympic Games, when Tommie Smith won the 200m sprint in under 20 seconds. Before stepping on the medal podium, Smith removed his PUMA Suedes and wore his black socks as an ode to poverty and slavery. He proceeded to raise his fist – “to stand up for human rights and to stand up for black Americans.” That moment was life altering for Mr. Smith and has thus dedicated his life to change. PUMA created the Black History Month pack adorned with Tommie Smith’s silhouette while raising his fist. The PUMA Black History Monty Pack honors a legacy on the track and off.

Special guests included:  Black-ish actress Yara Shalhidi; K Camp of Interscope Records; model & socialite, Chantel Jeffries; Roc Nation artist, Casey Veggies; King Mez of Aftermath Records; and honoree Dr. Tommie Smith. 

The collection includes the iconic PUMA Suede, the PUMA Sky II Hi, and a cohesive apparel collection featuring the BHM Podium Jacket and Pant as well as the BHM Salute Short Sleeveless Hoodie. Make sure to view the complete collection in the gallery below.


Credit for all photos: Charles Jim-George

Joshua J. Pinkay

Associate Editor

Joshua J. Pinkay is originally from New Orleans, LA and made the transition to Los Angeles back in 2010. He completed his studies in Fashion Marketing and Management from the Art Institute of CA - Hollywood, earning his degree in 2012. His professional background ranges from public relations, apparel & footwear brand management, fashion show production, and content writing. Joshua has a knack for analyzing trends on the runway and delivering a message to an audience. He understands the mentality necessary for a designer to create an entire collection. Joshua uses his pr & marketing skill-set to create quality content that any reader can understand. Make sure to follow him on InstaGram at: @jPin03

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