The Shisedo Blue Project, which was created in 2019 is a global initiative that heads up activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits. Shiseido, one of the leading makeup and skincare corporations in the world is committed to giving back in a big way, and this year The Shiseido Blue Project was hosted during the Vans U.S. Open of Surfing Tournament in Huntington Beach, California. Over 100 volunteers showed up to help clean up the beaches alongside celebrity actor and activist Ian Somerhalder, who got down and dirty explaining the need to care for ocean wildlife and beach preservation.
Alongside World Surf League PURE We Are One Ocean grantee WILDCOAST – an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions, The Shisedo Blue Project is helping clean up the beaches and teach others about the effects of ocean preservation. To learn more about The Shiseido Blue Project and how you can donate or volunteer, head here!
Ocean conservation goes beyond just removing trash from beaches; it requires a deeper commitment to safeguarding marine life, protecting fragile ecosystems, and promoting responsible practices on and off the water. Initiatives like the one led by WILDCOAST and The Shiseido Blue Project not only address the immediate visual impact of pollution but also work to tackle root causes, such as unsustainable fishing, plastic overuse, and habitat destruction.
By raising awareness and inspiring volunteers to get involved, these projects create a ripple effect, where individuals and organizations begin to adopt sustainable habits that benefit the ocean as a whole. The lessons learned onshore can influence how we treat our waters when we venture out into them, ensuring that the health of marine environments remains a global priority.
Sustainable ocean practices also extend to the way vessels are maintained and operated. Properly outfitted and well-maintained boats reduce fuel consumption, prevent unnecessary emissions, and limit harm to marine habitats. This is where resources like optmis.yachts become invaluable, as they provide high-quality marine equipment, performance solutions, and technical support to ensure yachts operate efficiently and responsibly.
When boat owners and marine enthusiasts choose equipment and services that prioritize environmental responsibility, they contribute to the same vision shared by coastal cleanup and preservation initiatives. Together, land-based and water-based actions create a united front in the effort to protect our oceans for generations to come.
