The LAFM Beauty Award – Prestige with Purpose

2025 LAFM Beauty Picks

The Los Angeles Fashion Magazine (LAFM) has long been a trusted voice in fashion and beauty, known for its discerning taste and industry credibility. Over the years, we’ve featured some of the most iconic names in the world – from Gigi Hadid, Kendall Jenner, and Paris Hilton, to beauty changemakers like Lili Ghalichi, Teni Panosian, and the heritage legends Ian and Alec of C.O. Bigelow.

But our mission goes beyond celebrity. We highlight brands with real meaning, standout formulations, and a story worth telling. Brands that are disrupting their category with intention, and heart.

Nina Lato

LAFM is woman-owned and operated, powered by an editorial team with global campaign credentials and deep industry roots. Our Editor-in-Chief, Nina Lato, brings unmatched experience across beauty, wellness, and medical aesthetics, and a proven track record launching 100+ brands into market, many of which are now household names.

We also work closely with our sister agency, THE JKO AGENCY, led by PR expert Jessica Kopach, to further support brand storytelling and earned visibility. When we feature a brand, it’s never random, it’s the result of real-time conversations, expert analysis, and consumer-focused vision.

This Award Can’t Be Bought!

We do this award annually at COSMOPROF and other industry events, and it’s one of the few editorial honors that is 100% earned, never paid. There’s no cost to be selected. If a brand received this, it’s because we believe in the product… period.

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A local authority with global reach offering an honest voice that resonates with consumers as the source for the most current beauty, lifestyle, fashion and marketing trends. THELAFASHION.COM

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