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ASHTON MICHAEL: The Streetwear Brand That Started It All

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft | 
Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative
Director: Ashton Hirota
| Model: Torian John (Photogenics Media)
| Apparel: Ashton Michael
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16 Photos
Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft | 
Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative
Director: Ashton Hirota
| Model: Torian John (Photogenics Media)
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Torian John (Photogenics Media) | Apparel: Ashton Michael

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Christalynn (Mavrick Agency)
| Apparel: Ashton Michael
| Shoes: Creative Recreation
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Christalynn (Mavrick Agency) | Apparel: Ashton Michael | Shoes: Creative Recreation

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Models (L to R): Torian John (Photogenics Media), Daniel Bamdad (LA Models/NY Models),  Jimmy Q (Next Models)
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Models (L to R): Torian John (Photogenics Media), Daniel Bamdad (LA Models/NY Models), Jimmy Q (Next Models) | Apparel: Ashton Michael

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Models (L to R): Eromomen (Photogenics Media), Daniel Bamdad (LA Models/NY Models
| Apparel: Ashton Michael
| Eromomen’s jewelry: rings by Ivan Bitton Style House
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Models (L to R): Eromomen (Photogenics Media), Daniel Bamdad (LA Models/NY Models | Apparel: Ashton Michael | Eromomen’s jewelry: rings by Ivan Bitton Style House

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Jimmy Q (Next Models)
| Apparel: Ashton Michael
Shoes: Doc Martens
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Jimmy Q (Next Models) | Apparel: Ashton Michael Shoes: Doc Martens

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Eromomen (Photogenics Media)
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Eromomen (Photogenics Media) | Apparel: Ashton Michael

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Daniel Bamdad (LA Models/NY Models)
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Daniel Bamdad (LA Models/NY Models) | Apparel: Ashton Michael

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Augustus (Mavrick Agency
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Augustus (Mavrick Agency | Apparel: Ashton Michael

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Eromomen (Photogenics Media)
| Apparel: Ashton Michael
| Shoes: Doc Martens
ASHTON MICHAEL: The Streetwear Brand That Started It All
ashtonmichaelritual_nylonesp15

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Eromomen (Photogenics Media) | Apparel: Ashton Michael | Shoes: Doc Martens

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Augustus (Mavrick Agency)
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Augustus (Mavrick Agency) | Apparel: Ashton Michael

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Christalynn (Mavrick Agency)
| Apparel: Ashton Michael
| Shoes: Creative Recreation
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Christalynn (Mavrick Agency) | Apparel: Ashton Michael | Shoes: Creative Recreation

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Models (L to R): Torian John (Photogenics Media), Daniel Bamdad (LA Models/NY Models),  Jimmy Q (Next Models) | Daniel's Shoes: Radii
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Models (L to R): Torian John (Photogenics Media), Daniel Bamdad (LA Models/NY Models), Jimmy Q (Next Models) | Daniel's Shoes: Radii | Apparel: Ashton Michael

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Augustus (Mavrick Agency)
| Apparel: Ashton Michael | Shoes: Doc Martens
ASHTON MICHAEL: The Streetwear Brand That Started It All
SS17 Ritual Collection by Ashton Michael

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Augustus (Mavrick Agency) | Apparel: Ashton Michael | Shoes: Doc Martens

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Christalynn (Mavrick Agency)
| Apparel: Ashton Michael
| Shoes: Shoes: c.t.t.c.
ASHTON MICHAEL: The Streetwear Brand That Started It All
ashtonmichaelritual_nylonesp17

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Christalynn (Mavrick Agency) | Apparel: Ashton Michael | Shoes: Shoes: c.t.t.c.

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Models: Taylor Hammonds (Mavrick Models)
ASHTON MICHAEL: The Streetwear Brand That Started It All
ashtonmichaelritual_nylonesp18

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Models: Taylor Hammonds (Mavrick Models)

Photographer: Lowell Taylor
| Make-Up Artists: David Rodriguez & Josiah Cracraft
| Hairstylist: Jason Medina
| Wardrobe Stylist (accessories & shoes): Anessa London
| Designer/Creative Director: Ashton Hirota
| Model: Augustus (Mavrick Agency)
| Apparel: Ashton Michael
ASHTON MICHAEL: The Streetwear Brand That Started It All
ashtonmichaelritual_nylonesp14

Photographer: Lowell Taylor | Make-Up Artists: David Rodriguez & Josiah Cracraft | Hairstylist: Jason Medina | Wardrobe Stylist (accessories & shoes): Anessa London | Designer/Creative Director: Ashton Hirota | Model: Augustus (Mavrick Agency) | Apparel: Ashton Michael

Although Ashton Hirota and Ashton Michael may not be household names (yet), they should be. Ashton Hirota is the owner and creative force behind streetwear brand Ashton Michael – the go-to brand for in-the-know celebrities who want an edgy streetwear look with a touch of goth and androgyny.  If at any point you have seen a music award show, MTV or music video – then you’ve most likely seen Ashton Michael clothing. A-listers like Beyoncé, J. Lo, Bebe Rexha, Usher, Ariana Grande and Will.I.Am are all clients who sport Ashton Michael designs…and that’s just the short list, the VERY short list!

On October 1st, 2016 ASHTON MICHAEL showcased its SS17 collection ‘RITUAL’. The RITUAL collection draws inspiration from a higher-level universe revolving around spiritual gatherings and awakenings with the power of solar cycles and all the magic it holds. Before debuting RITUAL at LA Fashion Week, Ashton Hirota invited us to his design studio for a first look and exclusive editorial photo shoot.

The RITUAL collection taps into the cosmic world of witchcraft, ancient beliefs and an astrological enlightenment. The collection expresses a vision that is both bold and understated while being refined and powerful.

“I wanted to transport you to a place of that you find only when you free your mind and get lost in the universe. The goal is to take you to a place where magic and mystery are met by astrological awakening. It’s about discovering what lurks in the dark and conquering it.” – Ashton Hirota (Ashton Michael CEO/Creative Director)

To some extent it can be said that Ashton Hirota is returning to his goth-streetwear roots following last year’s pink and white denim collection. Despite bringing back signature design elements like black and leather fabrics, the designer has also incorporated new elements not featured in previous collections such as fringe, graphic tees, hats and velvet. The designer reflected on how much a fashion has changed since he first began his line.

“I remember when I first started Ashton Michael every thought it was crazy to think that I could sell luxury streetwear. Now you see big well-known luxury brands all sending streetwear collections down the runway.” – Ashton Hirota (Ashton Michael CEO/Creative Director)

Lowell Taylor

Lowell Taylor

Photographer/Writer

Lowell Taylor is an LA-based fashion photographer and writer with an affinity for the new and novel.

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