Wet Seal isn’t the brand that you remember from high school. They’ve grown up and they’ve come to slay. Last week, Wet Seal hosted their relaunch party in Downtown Los Angeles, where party goers got a chance to have a first look at the changing direction of the brand.
As Wet Seal’s new VP of Marketing, Angelo D’Agostino says the opportunity to be a part of the company’s relaunch was something he couldn’t say no to. D’Agostino’s history with the brand began as the Creative Director of Brand Marketing of Wet Seal’s sister company, Arden B. Now, after 8 years, life in NYC, and work in the music industry, he returns to Wet Seal to help the company define it’s look and brand.
D’Agostino says it was important for Wet Seal to stay true to California style. Many influencers, bloggers, and trendsetters alike show their love for the casual, chic look unique to the west coast.
Think Kylie Jenner and Gigi Hadid, both trendsetters and both from California!
Not only does Wet Seal have a fresh new look, they’re redefining what it means to be a fast-fashion retailer in today’s culture. With the launch of the #IDEFINEPRETTY campaign, the retailer will encourage young women to create their own beauty standards by defining what “pretty” means to them. D’Agostino recognizes that customers want to support a company that has a voice, one that understands today’s society.
In just over a year since acquisition, Wet Seal’s new team is attempting to give the brand the direction it was lacking for quite some time. With a new CEO and marketing team, it’s very clear they’re going back to Cali. Bringing it back to their roots, the brand has given new life to the comfortable yet sexy look that’s so true to California style.