It never ceases to amaze me how wonderful the fairer sex can look for any occasion. Take, for example, the gym, which is a place where one goes to work up a sweat and perform activities that usually require a nice shower afterwards. You wouldn’t have to look hard to see women looking lovely in their LuLu Lemon or Sweaty Betty outfits, and if there was a competition, they would easily take home first prize.
Men, on the other hand, often find themselves with a limited amount of options and have to settle for whatever conventional designs the big athleticwear brands come up with. It can get a little boring for guys with a limited amount of options to choose from, which, by the way, is somewhat unnecessary considering that activewear is a billion dollar industry. What if there was a brand out there dedicated to making stylish clothing for men with quality, breathable fabrics that could be worn in the gym, and were also stylish enough to wear afterwards upon leaving?
UNRL has us covered and then some.
The owner, Michael E. Jordan (not to be confused with the famous basketball player), was kind enough to spend some time with me expanding upon what UNRL is all about, the inspirations for the brand, and what he has found most rewarding in the 3 years since the founding of the company.
How did you come up with the name and what does it stand for?
“UNRL is an abbreviation of the common adjective unreal. Most people use the word unreal to describe something that is unbelievable. When we set out to create a clothing brand our focus was on pairing premium fabrics with a one-of-a-kind unique design. We set out to create a product that is truly unreal in the eyes of our customer, so the name came naturally.”
What is something you have heard back from a customer that you feel the brand embodies?
“One thing our brand embodies is striving to be the best you can be and getting the absolute most out of every day. We use our social media platforms to spread that message to our loyal followers. It’s really rewarding to hear stories from people that are inspired by our messages and live the UNRL lifestyle.”
What are the most popular items?
“Considering that we’re still a very young company it seems as if our newest releases are always our most popular items, mainly because the quality is constantly improving. This summer our Pinseeker polos have been a big hit. They are constructed with a very lightweight and high quality synthetic fabric and infused with ventilation in the areas that matter most. We got rid of side seams to give the shirt a comfortable tailored fit. Another very popular product is our polarized sunglasses with hand-crafted bamboo sides. They’re extremely light and fit great on just about everyone. Not to mention, they’re pretty dang stylish.”
Your clothes seem like they were designed with more than just the everyday active individual in mind. Are there any athletes that have tried your product out in the professional world?
“We’re currently working with athletes in a variety of sports all over the world that epitomize what it means to Be UNRL. NHL: Matt Dumba and Reilly Smith (Canada), Christian Folin (Sweden), JT Brown and Jordan Leopold (Minnesota). NFL: Captain Munnerlyn. We recently signed a few MLB players, professional golfers and Manhattan Beach’s own professional volleyball player Avery Drost. We also have our own Red Bull Crashed Ice team that finished 2nd in the world last year.”
The UNRL brand embodies the same versatility that is evident with their varied athletic supporters, and it is remarkable how it has already gained the support of many professional athletes, from baseball to basketball to hockey, in such a short period of time.
Examples of this variety include custom tanks, tortoise shell frame sunglasses, and-one of my favorites-the “locker room hat”, which is okay to sweat a little bit in-since it is made of microfiber. The polo shirts are tailored to fit comfortably and accentuate your physique. They are also great for outings at the golf course, due to their unique ventilation technology that lets air in and helps keep you cool in the summer heat.
I would recommend checking out their WEBSITE in order to see the entire collection. You’ll find that their items are affordable, as their t-shirts cost around $25, and accessories like genuine leather wallets are only $33; they also come with a money clip.
UNRL company is considerate enough to design something to help you keep a handle on it, and that is something I think we can all appreciate!