On June 10, 2016, Moschino aired its Summer 2017 menswear and Resort collection in Los Angeles for the MADE LA fashion week kick-off event. Since 2014, Jeremy Scott has been bringing his flair and innovation as the Creative Director of Moschino. It’s no surprise that his shows are no different.
This year’s fashion show featured a live virtual reality experience, in which the 60s-themed event was streamed using Livit, a virtual reality software. 100 cardboard virtual reality goggles, complete with Jeremy Scott’s autograph, were given out so that users could immerse themselves in a 360-degree experience of the show. The goggles were given to the first 50 people to arrive at each the Los Angeles and New York Moschino boutiques. There were celebrities, music, inflatable flowers, vibrant colors, over-sized hats, applique, sequins, and more, which made the virtual experience something to envy.
It’s no surprise that Jeremy Scott’s creative direction with Moschino echoes the trend of merging fashion with technology. At this year’s Met Gala, the theme was Manus x Machina: Fashion in the Age of Technology. Celebrities donned the red carpet in all its galore, displaying the fusion of hand-made and machine-made garments. Moschino’s blend with technology shouldn’t go unnoticed; fashion has always been the voice of culture. Scott’s direction in this year’s show proves his ability to understand that fashion, culture, and technology are one and the same.
Moschino’s pairing of 60’s themes, futurism and technology is reminiscent of the decade itself. Colors, flare, and dreams of utopia-sounds kind of like the Jetsons, right?