L.A. Gear And Tyga Launch Liquid Gold Lights Shoe
Iconic Brand L.A. Gear and Multi-Platinum Recording Artist, TYGA Team Up to Launch First Limited Edition of the “Liquid Gold Lights” Sneaker by TYGA Exclusively at Shiekh Shoes Hollywood
Earlier this year, L.A. Gear announced their collaboration with multi-platinum Recording Artist, TYGA for their first highly anticipated classic light up shoe re-launch. Today marks the official re-launch of the iconic brand, L.A. Gear’s first limited edition light up shoe where Hip-Hop Recording Artist, TYGA hosted an official unveiling of “Liquid Gold L.A. Lights” by TYGA for fans at the Shiekh Shoes store on Hollywood Boulevard in Los Angeles.
The Launch of “Liquid Gold Lights” is a Tribute to the Iconic L.A. Gear Signature 80’s Light up Shoes
Liquid Gold L.A. Lights, a solid metallic gold upper with black highlights and a black outsole with lights in the heel, is a tribute to the modern rendition of the classic 80’s L.A. Lights Sneakers by L.A Gear. The event displayed the brand new shoe with only 500 limited pairs available. TYGA met with fans, signed autographs, and supporters came out to the event including Karrueche and Christina Milian and his mom, Pasionaye Nguyen. Music was played by DJ Taja. Liquid Gold L.A. Lights are exclusively available at Shiekh Shoes.
The Iconic brand of the 80’s and 90’s is back, making a triumphant return in 2015. L.A. Gear pays homage to its roots by fusing fashion, sports and pop-culture not only in all new and never-before- seen collections, but within beloved styles and aesthetics of the original L.A. Gear shoes, while infusing a fresh modern perspective into the designs. Notorious for embarking outside of sports to find brand ambassadors and partnerships, L.A. Gear has worked with renowned icons including Michael Jackson, Kareem Abdul Jabbar, Wayne Gretzky, Belinda Carlisle, Paula Abdul, Joe Montana and more. Now, L.A. Gear has appointed trendsetter and multi-platinum recording artist, TYGA, as Creative Brand Advisor, whose own “Liquid Gold L.A. Gear Lights by TYGA” shoe launches in May.